iD and Co-op took home Gold, Silver and Bronze trophies at the prestigious IPM Awards. The trophies were presented at the IPM’s black-tie Awards Gala on Wednesday 7th June at the London Hilton Park Lane. The awards ceremony celebrated the very best in creativity and effectiveness in the promotional marketing industry.
Today’s consumer is much more demanding than the passive recipient of your latest ad campaign, longing for your new product. The days of linear consumerism, where the journey ends at the pay point, are over. Materialism isn’t the driver any more. Today, it sits comfortably in the passenger seat, because experience-ism is the current day gold. Armed to the social media teeth with an authentic, culturally relevant campaign, a brand can flex its reach like never before and do more than just sell a product to this new, experience-hungry audience.
Robinsons Fruit Shoot, the UK’s no. 1 No Added Sugar soft drink brand for children, has launched a new campaign in a contemporary approach aimed at driving relevance amongst parents. The fully integrated, global campaign; It’s My Thing, celebrates real kids doing what they’re passionate about, championing their self-expression and individuality and inspiring parents to support kids in finding their ‘thing’.
We look at the key trends that emerged from the Youth Marketing Festival hosted at The Truman Brewery in London.
New technology is helping customers to better engage with brands through experiential marketing. Every technological breakthrough offers companies an opportunity to create unique experiences tailored to their customers. But what are the emerging technologies, and how can they create meaningful real-life experiences? Here is a quick guide.