Tackling the litter bug phenomenon head on, Britvic wanted to show festival goers how easy ‘going green’ could be. By focusing on fun, iD enabled Britvic to deliver a lasting message at V Festival through an innovative recycling solution.
As part of iD’s upcoming event: Christmas in July, we'll be giving you a sneak peek into just some of the insight we’ll be uncovering alongside Dr. Nick Southgate, esteemed behavioural expert.
iD and Co-op took home Gold, Silver and Bronze trophies at the prestigious IPM Awards. The trophies were presented at the IPM’s black-tie Awards Gala on Wednesday 7th June at the London Hilton Park Lane. The awards ceremony celebrated the very best in creativity and effectiveness in the promotional marketing industry.
Today’s consumer is much more demanding than the passive recipient of your latest ad campaign, longing for your new product. The days of linear consumerism, where the journey ends at the pay point, are over. Materialism isn’t the driver any more. Today, it sits comfortably in the passenger seat, because experience-ism is the current day gold. Armed to the social media teeth with an authentic, culturally relevant campaign, a brand can flex its reach like never before and do more than just sell a product to this new, experience-hungry audience.