In an industry where agencies search to find the latest technology for their clients, iD Experiential Planner, Lisa Homewood, speaks about a simple but effective campaign run by Selfridges…
In these times of virtual reality, augmented reality, high definition and whatever the new self-consciously smug piece of technology is this week, I thought there was something rather charming about this bit of activity Selfridges ran on their website to support London Fashion Week.
It’s a cut-out doll. With cut-out designer clothes and accessories. You print, cut and dress – I love it!
And what I love more is the chance to take a picture of my doll in an unusual place and submit it for the chance to win £500 of Selfridges vouchers. I took mine to Switzerland and photographed her enjoying a vin chaud on the slopes.
Admittedly, it’s not one for the boys, but I think it’s a perfect demonstration of something simple, gorgeous and effective.
Thanks for listening!