With winter nearly upon us, I thought I’d drop by and share some of the experiential marketing campaigns we’ve been creating here at iD Experiential this summer…
The summer that was at iD Experiential...
So, let's quickly take you back, way back, to the start of the summer when we created a week long integrated experiential marketing campaign at London Waterloo station for Swiftcover.com, where consumers were challenged to wake up the sleeping Little Iggy from his Cadillac bed! Each consumer was given a printed version of their photograph with Little Iggy and were asked to tag themselves on facebook for a chance to win a road trip down Route 66 in the US! Take a look at the images here if you have a minute.
We then took Alpro soya on the road touring the UK festival scene, offering festival goers free Alpro soya goodies from an unmissable twenty foot high breakfast table and cereal bowl! Yes it really was that big, take a look. The 'Breakfest Experience' gave over 165,000 festival goers across the country a chance to start their day with a healthier breakfast.
We also created ‘The Sleek MakeUP Shades of Summer experience’ - a series of experiential events which has already visited Lovebox, Wireless and London Mela festivals. We will also be at the Westfield shopping centre in Stratford on September 29th with our pop up shop.
This summer was also the 3rd year of challenging the nation to "Don't Knock It Until You've Tried It" with Lipton Ice Tea. Part of an integrated campaign, fronted by TOWIE's Lydia Bright we got consumers playing our ‘Knokkers’ game (a pool/bowling mash up) in 9 major UK cities. Reach was a huge thing for us here as we know that trial really challenges those negative cold tea perceptions, so we gave out a total of 900k bottles!
Our Mountain Dew Energy Crew have also been out on the road, engaging consumers with our pro skaters and boarders, handing out over half a million bottles! Driving trial & awareness amongst our target audience was key so we identified targeted events like Bug Jam, Eastbourne Extreme and Truck Fest.
And finally, to boost awareness of the Gü puds range, we took Gü on tour to the four major TEG groups in the UK. The campaign encouraged consumers to listen to their natural urges and give in to Gü’. Our team handed out over 90,000 samples to consumers, giving them the opportunity to try, see and taste the extensive range of Gü puds. Take a look at the photos from our campaign.
Has this got you thinking? Why not get in touch to see how iD Experiential can help your brand.