Sage Appliances - Fat Sick & Nearly Dead Launch

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Following the successful launch of our Sage in-store demonstrator programme in John Lewis stores across the UK; last week saw the UK premiere of Fat Sick & Nearly Dead.

This inspiring award-winning documentary chronicles Joe Cross’ personal mission to regain his health. 100 pounds overweight and suffering from a debilitating autoimmune disease Joe vows to only drink fresh fruit and vegetable juice for 60 days in a bid to turn his life around.

iD In-store brand ambassadors were on hand at the premier in Leicester Square to demonstrate the Sage by Heston Blumenthal Juicer that saved Joe’s life.

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Joe Cross pictured with iD In-store demonstrators in John Lewis Oxford Street

Since the premiere sales of the Sage juicer have certainly been keeping our in-store demonstrators busy as the UK gears up for a summer of juicing!


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iD In-store demonstrators showing a customer how to use other products in the Sage by Heston Blumenthal range.

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