Following the successful launch of our Sage in-store demonstrator programme in John Lewis stores across the UK; last week saw the UK premiere of Fat Sick & Nearly Dead.
This inspiring award-winning documentary chronicles Joe Cross’ personal mission to regain his health. 100 pounds overweight and suffering from a debilitating autoimmune disease Joe vows to only drink fresh fruit and vegetable juice for 60 days in a bid to turn his life around.
iD In-store brand ambassadors were on hand at the premier in Leicester Square to demonstrate the Sage by Heston Blumenthal Juicer that saved Joe’s life.
Joe Cross pictured with iD In-store demonstrators in John Lewis Oxford Street
Since the premiere sales of the Sage juicer have certainly been keeping our in-store demonstrators busy as the UK gears up for a summer of juicing!
iD In-store demonstrators showing a customer how to use other products in the Sage by Heston Blumenthal range.