iD IN-STORE LAUNCHES SAGE BY HESTON BLUMENTHAL

Sage

This month we are extremely excited to have joined forces with Sage Appliances Ltd to help launch their exclusive new kitchen appliance range, Sage by Heston Blumenthal.

The range is now available to purchase across leading department stores including John Lewis, Harrods, Selfridges, Lakeland and House of Fraser. Our expertly trained in-store ambassadors will be engaging consumers through live product demonstrations to show just how enjoyable cooking can be with the right appliances.

The range, trialled and tested by Heston himself offers 16 premium appliances designed to demonstrate that ‘perfection is possible’ when it comes to cooking at home. Some of our lucky demonstrators even got to meet the man himself!

The in-store range features a Tea Maker with the functionality to program the right temperature and steeping time to make your perfect cup of tea (whether you’re partial to Earl Grey or Assam). There is also an ice-cream maker which can provides variable levels of hardness along with a nostalgic ice-cream van theme tune to revert you back to your childhood days.

Check them out across stores nationwide!

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