iD Experiential took home gold and silver gongs at the prestigious IPM (Institute of Promotional Marketing) Awards on Tuesday 18th June for their experiential campaign to market East Village for Qatari Diar Delancy and Triathlon Homes.
East Village is the legacy neighbourhood that has emerged from the Athletes’ Village post the London 2012 Olympic Games.
Our experiential campaign received awards in two categories: Financial and Professional Services Category (gold) and the Shopping Centre Marketing Category (silver)
The experiential campaign was a revolutionary approach to marketing for the property industry. The yearlong roadshow toured shopping centres, train stations and consumer shows promoting London’s newest neighbourhood, East Village via interactive pods and highly trained staff.
IPM judges were impressed with the results that such a creative campaign had achieved for a company whose sector did not traditionally utilise experiential marketing.
Due to the success of the campaign, we have now created a pop-up shop for East Village in Westfield Stratford which will remain open until September 2013 - so get down there to take a look at the award winning campaign for yourself!