EAST VILLAGE POPS UP IN WESTFIELD

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Following a successful year long roadshow with property companies QDD & Triathlon Homes, we have now activated a pop-up shop to bring to life London’s newest neighbourhood – East Village.

The shop combines a combination of interactive pods which we previously toured train stations, shopping centres and lifestyle events around greater London. They now take up residency for the next 6 months at Westfield Stratford City in close proximity to East Village - the former Olympic athlete’s village.

 

Visitors to the pop-up shop can learn more about East Village’s promise of a new way of London living and discuss the options available to rent or buy one of the 2,818 new homes available to move in to from Summer 2013.

The pop-up shop features:

  • Virtual bicycle rides through the brand new roads and park-lands
  • Interactive green screen photo mechanism, allowing consumers to be pictured in East Village and iconic Olympic venues, instantly sharing their photo via social media
  • Engaging tactile panels, AV content and info graphics to communicate East Village’s key messages

The interactive experience has already caught the eye of the IPM (Institute of Promotional Marketing) judges, being shortlisted for two of their prestigious awards; and is a great example of how experiential can be integrated across different sectors.

 

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