Following a successful year long roadshow with property companies QDD & Triathlon Homes, we have now activated a pop-up shop to bring to life London’s newest neighbourhood – East Village.
The shop combines a combination of interactive pods which we previously toured train stations, shopping centres and lifestyle events around greater London. They now take up residency for the next 6 months at Westfield Stratford City in close proximity to East Village - the former Olympic athlete’s village.
Visitors to the pop-up shop can learn more about East Village’s promise of a new way of London living and discuss the options available to rent or buy one of the 2,818 new homes available to move in to from Summer 2013.
The pop-up shop features:
The interactive experience has already caught the eye of the IPM (Institute of Promotional Marketing) judges, being shortlisted for two of their prestigious awards; and is a great example of how experiential can be integrated across different sectors.