Get your experiential campaign off on the right foot

Experiential _Guide _Blog

An experiential campaign has the capacity to bring your brand to its target audience in a way like no other. But if you don’t know exactly what it is you’re looking to achieve from a campaign, getting the best out of brand experience or product sampling can be difficult.

The better you can communicate what it is you’re looking for from a campaign, the better the results are going to be. That’s why here at iD; we’ve produced a new guide, The Secrets to Writing a Successful Experiential Brief to help you out along the way.

Write an experiential brief the right way with iD

With over 21 years experience at the forefront of experiential marketing, we know the difference a well written brief can make to a campaign. In our new guide – which you can download here – we offer brands a helping hand to ensure they get their campaign off on the right foot.

Our five point guide also includes a step-by-step checklist for brand managers – meaning leaky briefs and miscommunication can now be a thing of the past.

Key aspects in our guide include:

  • Understand how to write a clear briefing document that you and your agency can refer to throughout the campaign process
  • Learn about the ideal length and size of briefs
  • Discover how to structure your brief in a way that effectively channels your goals and objectives
  • Find a range of other tips and hints to help you along the briefing process – including our step-by-step checklist

Creating a well-written brief is one of the most important parts of an experiential campaign. To help your brand engage with its customers in the best way possible, download our guide today!

Click here to download The Secrets to Writing a Successful Experiential Brief Guide today.

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