Upp encourage consumers to ‘Live Life Unplugged’

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We have teamed up with Intelligent Energy, a power technology company, to activate their first experiential campaign to support the launch of Upp™ – a hydrogen fuel cell to power up USB devices on the go.

Upp™ is the next generation of portable emissions-free fuel cell technology that uses hydrogen fuelled reusable power cartridges to provide instant and continuous energy for a range of devices including smartphones, e-readers, speakers and cameras – without having to connect to the mains.

Our 8 day brand awareness campaign will be in Covent Garden, from Wednesday 24th September until Wednesday 1st October.

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The campaign features trained brand ambassadors on-hand to encourage consumers to trial the product, as well as an immersive pop-up stand, that includes a branded hydrogen fuelled black taxi where consumers are invited to get inside and share vox pop style reviews of the product.

Consumers are able to share their experience of Upp™ via Instagram using #POWERUPP.  Pictures are then printed directly using Instaprint machines and attached to giant Upp™ lettering on the stand. If the campaign is successful in filling the whole sign with shots of consumer experiences, Intelligent Energy will donate £10,000 to international charity, WaterAid.

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