This summer we collaborated with frozen yoghurt brand, SNOG, to launch a summer sampling experience across six of the UK’s biggest festivals, including; Wireless, T in the Park, Latitude and V Festival.
The festival experiences were designed to drive trial and purchase of the low calorie, fresh yoghurt treats - positioned as a tasty alternative to ice-cream.
The campaign kicked off on the 18th June at The British Summer Time festival in London’s Hyde Park, with a team of Brand Ambassadors sampling both original and passionfruit flavoured samples, alongside a branded SNOG ‘Yog-Hut’ – enabling festival-goers to directly purchase the delicious treat.
In July we visited Wireless, T in the Park and Latitude Festival, with our very own SNOG 'Yog-Yurt' equipped with a branded chill out zone for festival-goers.
This weekend the experience heads to V-Festival in Hylands Park (22nd-23rd August). We hope to see you there!