Lipton Ice Tea encourages Londoners to #Beadaybreaker

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iD

Londoners live in one of the greatest cities on earth but often get stuck in the routine and do not always appreciate what the city has to offer in the same way that tourists do. Lipton Ice Tea is disrupting routines and refreshing London for Londoners…

With help from iD, the brand is transforming key pedestrian zones and parking bays, with a series of pop-up ‘parklets’, offering fun alternatives to the drab street furniture that adorns London pavements. The parklets feature branded chill out zones, with comfortable seating areas and a bespoke bar, serving ice cold Lipton Peach Ice Tea. 

Miniature samples are given out via a team of brand ambassadors with a clear mission to deliver the ‘perfect serve’-and quench the thirst of Londoners, whilst they take some well-deserved time out.  

Mixologist, Alex McKechnie worked with Lipton to develop a complementary garnish that enhances the prominent flavours found in a refreshing Lipton Ice Tea. The ‘perfect serve’ contains Lipton Peach Ice Tea, a wheel of orange and lemon, lots of ice and a sprig of sage - presented in a branded cup with a paper straw.

The sampling experience is part of an integrated campaign from Lipton, helping Londoners break free of their routine and get more from their amazing city!

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The parklets will appear in the following locations:

  • Neal Street, Covent Garden - 2nd July
  • Bishops Square, Spitalfields - 3rd July
  • Old Street Station - 10th July
  • One New Change, St Pauls - 15th July
  • Angel Center, Islington - 16th July
  • Brittania Junction, Camden - 17th July

  

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