Co-op is ready to embrace the unpredictability of British summer and help customers do the same. They’re asking Facebook fans to help co-create new dishes by suggesting their ‘secret ingredients’.
A selection of these unique meals will then be shared across dozens of city centres, events and festivals, delivering their delicious dishes to over a million people.
To help invigorate office lunches and feed festival-goers, we're helping the brand bring its Unpredictable Summer Menu to the UK’s major city centres, festivals and cultural events. Dishes will be served from a branded Co-op Airstream, and there’ll be roving Piaggio scooters packed with On-the-Go samples.
We know that Co-op customers live busy lives, but love variety and the opportunity to try something new.Therefore, as commuters head home, Brand Ambassadors will be there to greet them with recipe boxes containing all the ingredients necessary to help keep dinner unpredictable too. As part of Co-op’s summer campaign, they will be raising money for the British Red Cross by encouraging consumers who enjoyed their taster to ‘pay it forward’ by donating £1.
All money raised will contribute to an innovative partnership between Co-op and British Red Cross, launched in October 2015, to highlight and tackle loneliness and social isolation in communities across the UK. Loneliness is an issue which Co-op members have chosen as being relevant to their communities, with 1 in 7 customers and members stating that they regularly feel lonely, and 1 in 3 that they know someone in their family and community who is lonely.
For more information head to: http://www.co-operativefood.co.uk/summer/unpredictable-summer-menu/
Co-op Unpredictable Summer Menu dates:
19-21 July Liverpool city centre
22-24 July Manchester Picnic
23-25 July Upfest Street Art Festival, Bristol
27-29 July Nottingham city centre
29-31 July Lee Fest, Kent
3-5 Aug Edinburgh city centre
4-7 Aug Countryfile Live
10-12 Aug Newcastle city centre
10-12 Aug Manchester city centre
17-19 Aug Glasgow city centre
17-19 Aug York city centre
31 Aug - 2 Sept Reading city centre
31 Aug - 2 Sept Sheffield city centre
7th - 9th Sept Brighton city centre
13th - 15th Sept Cardiff city centre
13th - 15th Sept Stoke on Trent