iD scoops up 5 IPM Awards



We are thrilled to announce that we took home Gold, Silver and Bronze gongs at the prestigious IPM Awards last night (Tuesday 14th June) - celebrating our fantastic experiential campaigns for brands including Comfort Intense, Cornetto and Pepsi Max.

The Comfort Intense Garden was awarded GOLD for 'Stand-alone Experiential Activation' and Bronze for categories including, 'Consumer Products - Household & Pet Care & Best Creative Execution'. One of our 2015 success stories; the beautiful floral garden publicised the new Comfort Intense range in a tactile, visually compelling and sustainable way.

Open for one day only, The Comfort Intense Garden comprised of a range of flowers including roses, foxgloves, daisies and peonies (to name a few), as well as a beautiful fountain and tree made entirely out of recycled clothing. 95% of the approximately 1,846 garments used, which include socks, bobble hats, ties and shirts, were sourced from charity Oxfam. Each garment was freshly washed in products from the brand's new Comfort Intense range, which includes four fragrances.

Cornetto Beyond the Screen was awarded GOLD for best 'Experiential Creative Execution.' The campaign featured the world's first pop-up binaural cinema. A true piece of cinematic innovation, it not only bridged digital and reality through immersive 3D sound, but also transformed the screen into a live experience. 

Our campaign for the Pepsi Max NUS Trade Show was awarded SILVER for 'Best Small Budget Campaign.' We engaged NUS University bar owners in a highly disruptive way. Using experiential marketing techniques, we transformed perceptions of the Pepsi Max brand and its association with late night socialising. This led to new exclusive listings in five top UK universities, and enabled the brand to reach over 100,000 millennials.

We are proud to have created truly outstanding brand experiences for our clients!

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