Christmas in July



As part of iD’s upcoming event: Christmas in July, we'll be giving you a sneak peek into just some of the insight we’ll be uncovering alongside Dr. Nick Southgate, esteemed behavioural expert.


Tinker, Tailor, Custom…ise

Picture that classic scene; snooping around the tree on Christmas Eve, picking up presents to check the weight, shaking them, trying to get a peek inside…and then the realisation…could it be…250g of Marmite just for me?! It’s every person’s dream.

The success of the Share a Coke campaign brought the power of personalisation to the fore, radically elevating the perceived value of an everyday product and flooding social media channels on a global scale.

Customisation offers consumers the chance to add a personal touch to any gift, showing that there’s real merit in the adage ‘it’s the thought that counts’; a small thought that can produce a big result for quality of gift perception.

For brands, a customisation offering at Christmas is an opportunity to not only boost sales volume, but value, by charging a premium for customised versions of products or services.

Join us on July 6th as we uncover how you can turn your customers into Christmas gifting geniuses. Click here to secure your place!

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