Robinsons Fruit Shoot, the UK’s no. 1 No Added Sugar soft drink brand for children, has launched a new campaign in a contemporary approach aimed at driving relevance amongst parents. The fully integrated, global campaign; It’s My Thing, celebrates real kids doing what they’re passionate about, championing their self-expression and individuality and inspiring parents to support kids in finding their ‘thing’.
We look at the key trends that emerged from the Youth Marketing Festival hosted at The Truman Brewery in London.
New technology is helping customers to better engage with brands through experiential marketing. Every technological breakthrough offers companies an opportunity to create unique experiences tailored to their customers. But what are the emerging technologies, and how can they create meaningful real-life experiences? Here is a quick guide.
The UK is expected to spend a record £77.56 billion this Christmas. It is no surprise that retailers want effective messages for their brands to attract customers. Once again John Lewis dominated the festive season, but there has been some serious competition this year. We look at some of the key contenders in the battle for Christmas.