New technology is helping customers to better engage with brands through experiential marketing. Every technological breakthrough offers companies an opportunity to create unique experiences tailored to their customers. But what are the emerging technologies, and how can they create meaningful real-life experiences? Here is a quick guide.
The UK is expected to spend a record £77.56 billion this Christmas. It is no surprise that retailers want effective messages for their brands to attract customers. Once again John Lewis dominated the festive season, but there has been some serious competition this year. We look at some of the key contenders in the battle for Christmas.
We are thrilled to announce that we took home Gold, Silver and Bronze gongs at the prestigious IPM Awards last night (Tuesday 14th June) - celebrating our fantastic experiential campaigns for brands including Comfort Intense, Cornetto and Pepsi Max.