Britvic amplifies the recycling message with the Throwback Boombox

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Tackling the litter bug phenomenon head on, Britvic wanted to show festival goers how easy ‘going green’ could be. By focusing on fun, iD enabled Britvic to deliver a lasting message at V Festival through an innovative recycling solution.

MY LITTLE PONY Friendship Tour returns to the UK

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The MY LITTLE PONY brand brings the Magic of Friendship across the country by inviting fans to explore Equestria!

Christmas in July



As part of iD’s upcoming event: Christmas in July, we'll be giving you a sneak peek into just some of the insight we’ll be uncovering alongside Dr. Nick Southgate, esteemed behavioural expert.


Robinsons Fruit Shoot celebrates kids’ self-expression and individuality



Robinsons Fruit Shoot, the UK’s no. 1 No Added Sugar soft drink brand for children, has launched a new campaign in a contemporary approach aimed at driving relevance amongst parents. The fully integrated, global campaign; It’s My Thing, celebrates real kids doing what they’re passionate about, championing their self-expression and individuality and inspiring parents to support kids in finding their ‘thing’.

How to engage a student audience



We look at the key trends that emerged from the Youth Marketing Festival hosted at The Truman Brewery in London.

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