As part of iD’s upcoming event: Christmas in July, we'll be giving you a sneak peek into just some of the insight we’ll be uncovering alongside Dr. Nick Southgate, esteemed behavioural expert.
Robinsons Fruit Shoot, the UK’s no. 1 No Added Sugar soft drink brand for children, has launched a new campaign in a contemporary approach aimed at driving relevance amongst parents. The fully integrated, global campaign; It’s My Thing, celebrates real kids doing what they’re passionate about, championing their self-expression and individuality and inspiring parents to support kids in finding their ‘thing’.
New technology is helping customers to better engage with brands through experiential marketing. Every technological breakthrough offers companies an opportunity to create unique experiences tailored to their customers. But what are the emerging technologies, and how can they create meaningful real-life experiences? Here is a quick guide.