Britvic amplifies the recycling message with the Throwback Boombox

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Tackling the litter bug phenomenon head on, Britvic wanted to show festival goers how easy ‘going green’ could be. By focusing on fun, iD enabled Britvic to deliver a lasting message at V Festival through an innovative recycling solution.

How to engage a student audience



We look at the key trends that emerged from the Youth Marketing Festival hosted at The Truman Brewery in London.

How new technology is changing experiential marketing



New technology is helping customers to better engage with brands through experiential marketing. Every technological breakthrough offers companies an opportunity to create unique experiences tailored to their customers. But what are the emerging technologies, and how can they create meaningful real-life experiences? Here is a quick guide.

Experiential Marketing Predictions for 2017



As new technology emerges and more brands now understand the importance of experiential marketing, we run through our top predictions for the coming year.

The Battle for Christmas

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The UK is expected to spend a record £77.56 billion this Christmas. It is no surprise that retailers want effective messages for their brands to attract customers. Once again John Lewis dominated the festive season, but there has been some serious competition this year. We look at some of the key contenders in the battle for Christmas.

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