New technology is helping customers to better engage with brands through experiential marketing. Every technological breakthrough offers companies an opportunity to create unique experiences tailored to their customers. But what are the emerging technologies, and how can they create meaningful real-life experiences? Here is a quick guide.
The UK is expected to spend a record £77.56 billion this Christmas. It is no surprise that retailers want effective messages for their brands to attract customers. Once again John Lewis dominated the festive season, but there has been some serious competition this year. We look at some of the key contenders in the battle for Christmas.
Social media has shattered the barrier between personal and public life for good. Relationships with consumers have altered beyond recognition – to the extent that the word ‘consumer’ is no longer sufficient to the task. People refuse to simply be fed content, preferring to create their own news and entertainment, via their own social empires.