Historically TV was all that mattered at Christmas, as anticipation built around what John Lewis had up their sleeves. But recently we have seen the Christmas big hitters strengthen their grip on the season through the experiences they offer, both online and in-store.
All brand owners know that it’s now more important than ever to join the dots and deliver consistently through every campaign touch-point but far fewer understand the role brand experience can play in this mix.
From in-store shopper experiences to pop-up events, alongside esteemed behavioural expert, Dr Nick Southgate, we lifted the lid on brand activation at Christmas, exploring what brands can do to help influence purchasing decisions at the busiest time of the year.
The psychology of gifting is the first hurdle into understanding and engaging your consumer at this turbulent time of year – we lifted the lid on the consumer’s struggles and demonstrated how brands can best leverage this insight.