With the rise in availability of empty retail spaces, brands can now utilise prime locations for tactical pieces of marketing. iD create pop-ups for our clients in various environments from under-utlised retail space to shopping malls, and at non-traditional, away from point of purchase venues.
With our in-house resources, iD are able to create your pop-up shop or pop-up bar from concept inception through to production, staffing and activation.
Pop-up bars and shops are a great way to bring your brand to life without the tie of a long and costly lease. Short bursts of activity mean that you can engage with your consumers in almost any location at any time.
Our latest guide looks at the different elements you need to consider when launching this type of campaign.