ASUS

- Touch Experience Tour

To reflect their ATL campaign, we created The Touch Experience Tour, for laptop manufacturer, ASUS

How it worked

  • The ASUS Touch Experience toured the UK for 7 weeks, visiting Liverpool, Manchester, Bromley, Birmingham, Bristol, Sheffield and Reading.
  • The experience brought ASUS laptops touch USP to life using an innovative thermo chromatic paint on a shipping container style stand.
  • Highly trained brand ambassadors encouraged consumers to interact with the heat sensitive stand via touch to reveal hidden graphics, in the search of incredible, to be in with the chance of winning a laptop.
  • In addition to the design, production and staffing of the campaign, iD also worked with ASUS and Two and Fro TV to produce a pre-promotion film that featured across the live roadshow.

The Results

  • 89% of consumers intended to purchase
  • 99% of engagers rated staff as excellent or good
  • Voted the most interruptive experience of 2013 at the FMBX Awards

Client Testimonial

It is always great for our consumers to get to interact with our products and this roadshow will certainly bring to life the touch element of our technology in an accessible way. We have had great success in the past working with iD, and know that having a face-to-face interaction with consumers is the best way to educate them about our innovative laptops.”

ASUS Marketing Manager

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