Beats by Dre

- Listen to music the way artists do

Drive brand awareness and trial at airports where travellers have high dwell - to truly experience the benefits of Beat by Dre Dre headphones.

How it worked

We created an interactive installation to showcase the very best in sound quality from the Dre Beats headphone range close to point of purchase in Heathrow airport.

  • Trained Brand Ambassadors on hand offering expert advice and allowing consumers to experience the sound quality for themselves
  • Drove footfall into Dixons Retail
  • Competition mechanic gave consumers the chance to win a pair of headphones (2500 entries)
  • 1300 units sold in the first week of activity
  • 1119% uplift in sales on the first day (Dixons Heathrow T5)
  • 249% sales uplift over 3 weeks
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