To help exclusively launch computer game Lost Planet 2, iD created and produced an immersive experience for gamers in the UK.
How it worked
The event, held at The Arches in London Bridge, invited members of the computer game press and selected gamers to be the first to play Lost Planet 2, two month’s ahead of its launch in the UK.
The venue was dressed to reflect the dark, brooding atmosphere of the game
Sand bags, wooden pallets, oil drums, breeze blocks and various military paraphernalia were positioned around the venue to enable the guests to fully immerse themselves in Capcom’s latest exciting title.
“We thoroughly enjoyed working with iD Experiential on the Lost Planet 2 launch event; they grasped the brief with great accuracy and delivered on time and under budget – we look forward to working with them again in the future.”