Revlon

- LOVE IS ON

iD launched an experiential campaign to drive awareness and excitement around Revlon's new brand positioning: Revlon, LOVE IS ON

How it Worked

  • Eye-catching pop-up stand positioned outside Boots in Westfield London, during peak seasonal periods - Valentine's Day and Mother's Day
  • Revlon make-up artists provided 20 minute makovers for shoppers, recreating the four key looks of love: Seduction, Romance, Devotion and Flirtation
  • Trained Brand ambassadors were on hand to provide expert advice about the full Revlon product range, driving customers into Boots to purchase
  • In-store price promotions to further drive sales

The Results

  • 4 week pop-up beauty studio
  • 1315 '20 minute makeovers'
  • 41% sales uplift in-store
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