iD delivered a 6-week nationwide sampling campaign for Fox's Biscuits, bringing the brand's ATL strategy to life - featuring Vinnie, 'Chief Biscwit Officer'. Roaming 'Biscwit Squads' toured city centres and office locations across the UK via branded getaway trucks.
How it worked
Over 400,000 Fox's Biscuits samples distributed
Brand Ambassadors encouraged customers to take a 'biscwit break' with Vinnie and his team
MONP vouchers handed out from 'the bank of Vinnie' to encourage future purchase in-store
Social media amplification enabled offices to request a special visit from Vinnie and his 'Biscwit Squad' via Twitter
The office that sent the highest number of tweets then received a surprise visit (4m online impressions overall)