GINGER JOE

- Refreshingly Fiesty Tour

Festival tour promoting Ginger Joe via a fun and interactive experiential sampling campaign.

How it worked

  • Roaming brand ambassadors sip sampled the alocholic ginger beer driving consumers to purchase from a trailer bar
  • Fancy dress photo mechanic linked to Facebook as well as branded print outs
  • Quirky performers embodied the fun brand personality and engaged consumers in the festival environment
  • Competition mechanic drive data capture for future communications
  • 5 days at 3 festivals

The Results

  • 17,000 samples were handed out
  • 10,000 bottles sold
  • 63% of engagers went on to purchase
  • 185% growth in new Facebook likes
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