Lipton Ice Tea

- Be A Day Breaker

iD developed an effective and efficient mass sampling plan to bring the Lipton Ice Tea 'perfect serve' to life. The sampling experience supported the brands integrated summer events programme; helping Londoners break free of their routine and get more from their amazing city. 

How it worked

iD transformed key pedestrian zones and parking bays, with a series of pop-up ‘parklets’, offering fun alternatives to the drab street furniture that adorns London pavements. 

  • Located in high footfall areas across London, the parklets featured branded chill out zones, with comfortable seating areas and a bespoke bar, serving ice cold Lipton Peach Ice Tea.
  • 210,359 'perfect serve' samples (100% target) were given out via a team of Lipton Brand Ambassadors over 28 live activity days
  • Brand in hand sampling accompanied the brands free summer events programme; which included, a series of live gigs and a 100m water slide activated outside Kings Cross train station


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