iD developed an effective and efficient mass sampling plan to bring the Lipton Ice Tea 'perfect serve' to life. The sampling experience supported the brands integrated summer events programme; helping Londoners break free of their routine and get more from their amazing city.
How it worked
iD transformed key pedestrian zones and parking bays, with a series of pop-up ‘parklets’, offering fun alternatives to the drab street furniture that adorns London pavements.
- Located in high footfall areas across London, the parklets featured branded chill out zones, with comfortable seating areas and a bespoke bar, serving ice cold Lipton Peach Ice Tea.
- 210,359 'perfect serve' samples (100% target) were given out via a team of Lipton Brand Ambassadors over 28 live activity days
- Brand in hand sampling accompanied the brands free summer events programme; which included, a series of live gigs and a 100m water slide activated outside Kings Cross train station