Lipton, the UK’s No.1 Ice Tea brand, visited city centres nationwide for a 23 day roadshow, as part of their ‘Let’s Go’ summer campaign. Each day, urban spaces were transformed, offering the public a chance to relax and unwind with their friends.
At the experience, a perfectly served Lipton Ice Tea was enjoyed alongside slices of fresh fruit, offering a moment of refreshment and disrupting the usual lunchtime routine.
Lipton’s “Let’s Go” campaign taps into the mentality of millennials who prioritise social togetherness and aims to mobilise friends to get together and spend quality time with each other.
The roadshow was part of a wider integrated campaign which includes a new TV commercial, reinforcing the great taste and refreshing qualities of Lipton Ice Tea in a playful way and was supported by social and digital media campaigns.