iD created a VIP Cinema sampling experience for Mountain Dew's core target audience (16-24 year old males), showcasing the brands global partnership with the launch of the new X-Men film: Days of Future Past.
How it worked
Branded takeover of 3 major Odeon Cinema locations; featuring DJ performances and Brand Ambassador sampling teams
Media partnership with Empire Magazine
Using green screen technology cinema goers were given the chance to feature on the front cover of Empire magazine and in their favourite movies
Unique 3D projection mapping experience showcased to over 500 guests
#DewGreenScreen hashtag amplified using Tweetbeam technology - tweets were displayed on the main screen in real-time