Nescafé

- Keeper of the spark

Experiential supermarket tour using an interactive giant coffee jar to engage all 5 senses bringing to life the Nescafé Green Blend brand.

How it worked

  • Brand ambassadors sip sampled outside supermarkets and handed out coupons to drive purchase
  • Interactive touchscreens bought the 'spark' message to life
  • Tactile infographics explaining the history and key features of coffee from bean to cup
  • Mix of wet and dry samples to drive immediate and future engagement with the brand

The Results

  • 750,000 interactions
  • 871,000 samples
  • Sold out in 50% of supermarkets visited
  • 37% uplift in brand positivity vs control
  • 7 in 10 engagers purchased within 4 weeks of activity
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