PG Tips

- Keep It Tea

iD created a sampling experience in support of the brands ATL campaign, to switch current green tea drinkers to PG Tips by proving that PG Tips offers a GREAT cup of green tea.

How it worked

Disrupt consumers in their ‘everyday’ life and drive trial in order to demonstrate how Green Tea fits into their daily routine.

  • 53 live activity days sampling PG Tips Green Tea at offices and commuter hubs
  • Giant tea bar installed at Waterloo Train Station enabling us to sample the full PG Tips range
  • Sponsorship activation at The Patron's Lunch
  • 607,776 samples and MONP coupons
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