iD created a sampling experience in support of the brands ATL campaign, to switch current green tea drinkers to PG Tips by proving that PG Tips offers a GREAT cup of green tea.
How it worked
Disrupt consumers in their ‘everyday’ life and drive trial in order to demonstrate how Green Tea fits into their daily routine.
- 53 live activity days sampling PG Tips Green Tea at offices and commuter hubs
- Giant tea bar installed at Waterloo Train Station enabling us to sample the full PG Tips range
- Sponsorship activation at The Patron's Lunch
- 607,776 samples and MONP coupons