iD created a summer sampling experience for frozen yoghurt brand, SNOG, to drive trial and purchase of their low calorie, fresh yoghurt treats - positioned as a tasty alternative to ice-cream.

How it worked

  • iD designed and built branded 'Yog-Huts' and 'Yog-Yurts' kitted with chill out zones to encourage dwell time
  • Roaming Brand Ambassadors distributed taster samples to encourage immediate purchase at the stand
  • The experience visited five of the UK’s biggest festivals, including; Wireless, British Summer Time, V Festival, T in the Park and Latitude.
  • 114,000 samples were distributed over 23 live activity days (100% of target)
  • Over 11,000 sales made (195% target)
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