Westons Cider

- Summer Bar Tour

iD created the Westons Bar Tour to drive trial, awareness and sales of the Westons Cider range across 3 key foodie festivals throughout Summer 2014.

How it worked

  • Official cider partners for Taste of London, Bristol Harbour Festival & Jamie Oliver's Big Feastival
  • Unique branded bar built at each location, including a 360 degree bar and silent disco activation to engage consumers at Taste of London in Regents Park
  • Brand Ambassadors sip sampled the cider, driving immediate purchase across the full Westons range including, Mortimers Orchard, Wyld Wood Organic, Henry Westons Traditional & Old Rosie

The Results

  • An immersive festival experience
  • Award winning 360 degree bar at Taste of London 2014
  • 100% sales targets met at Bristol Harbour Festival, Taste of London & Jamie Oliver's Big Feastival
  • The experience generated an immediate ROI across the Westons brand portfolio

CLIENT TESTIMONIAL

“iD's commitment and attention to detail ensured they delivered a highly effective creative execution across a number of live event environments. They were straight forward in their approach, willing to assist wherever possible and displayed an honest & open working relationship with our team. These combined attributes have culminated in excellent campaign results and we look forward to continuing our working relationship with iD in the future."

Senior Brand Manager, Westons Cider

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