ADIDAS

- Clima Cool Launch

Provide a series of in-store events to support the launch of the new Clima Cool range within a range of retailers across the UK.

How it worked

  • Brand Ambassadors approached consumers with a scratch card competition mechanism that was matched to in-store branding to win prizes
  • Consumers won up to £250 in vouchers to drive future purchase and other fitness related prizes such as MP3 speakers and deodorant
  • Goody bags full of health and beauty products were used to engage consumers in a consultation about the Clima Cool range
  • 80 days at 4 retailers

The Results

  • 4,500 consultations - 105% of target
  • Conversion to purchase +41% from target
  • 2,000 units sold across the range
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