ELIZABETH ARDEN

- Excellence Programme

iD has provided product demonstrators for Elizabeth Arden since 2011. Supporting fragrance launches for Taylor Swift, Justin Bieber, Britney Spears & Juicy Couture.

How it works

  • We have recruited and trained a core team on ambassadors across the UK
  • Trained ambassadors encourage consumer engagement and trial at point of purchase
  • Staff incentives programme to drive sales and motivation
  • Recruitment of additional permanent roles such as Beauty Account Managers and Regional Territory Managers

The Results

  • 5,000 live activity days in 2013 alone
  • Recruitment of permanent counter cover staff and Regional Territory Managers
  • 150% average on the day sales uplift
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