iRobot

- In-store Experts

iD provide expertly trained product demonstrators across key retailers throughout the UK for home appliance brand Witt and their iRobot cleaning range.

How it works

  • 40 trained product demonstrators in Curry's superstores across the UK demonstrate the advanced technology and simplicity that the iRobot range brings to the home
  • Demonstrators work towards set targets to drive sales and further increase brand awareness
  • Additional on-site training provided for Curry's store staff

The Results

  • 25,000 product demonstrations to date
  • 800 live activity days
  • Press coverage secured across trade press including Progressive Housewares magazine
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