Maxfactor

- Lip Tint Launch

iD provided expert beauty consultants to launch the new Maxfactor Lip Tint across Superdrug stores nationwide.

How it worked

  • Supplied trained skin care demonstrators in 35 Superdrug stores nationwide
  • Demonstrations encouraged trial, providing advice on how to achieve the perfect pout using the Lip Tint range
  • Nationwide mystery shopper programme to ensure quality and excellence across all stores

The Results

  • 12,000 product demonstrations over 70 live activity days
  • 4,000 Max Factor products sold
  • Average of 17 sales per store per day
  • 33% conversion to purchase
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