Nivea for Men

- Designed for Dad

iD were asked to promote and launch the new Nivea for Men range in Boots ahead of Father's Day.

How it worked

In order to make purchasing a gift for Father's Day easier, we offered a free gift wrapping service across Boots stores nationwide.

  • Trained Brand Ambassadors educated consumers on the benefits of Nivea for Men products, offering a free gift wrap for all Nivea purchases
  • iD managed the production and logistics off the in-store kit and POS
  • 60,000 consumer interactions
  • ROI of £1.95 generated for every £1 spent
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