iD were asked to promote and launch the new Nivea for Men range in Boots ahead of Father's Day.
How it worked
In order to make purchasing a gift for Father's Day easier, we offered a free gift wrapping service across Boots stores nationwide.
- Trained Brand Ambassadors educated consumers on the benefits of Nivea for Men products, offering a free gift wrap for all Nivea purchases
- iD managed the production and logistics off the in-store kit and POS
- 60,000 consumer interactions
- ROI of £1.95 generated for every £1 spent