ROC

- Sublime Energy

In-store beauty consultants informed consumers about the benefits of using RoC's revolutionary new Wrinkle Correction Serum.

How it worked

  • Supplied trained skin care demonstrators in 40 Boots stores nationwide over 3 weekends
  • Demonstrators educated consumers about the vast product range, drove footfall into the beauty aisle and communicated promotional offers
  • Invested in trained mystery shoppers to ensure quality and excellence across all stores
  • Implemented a weekly online product knowledge quiz to test and re-fresh demonstrator knowledge

The Results

  • 13,500 product demonstrations over 6 live activity days
  • 1,600 ROC products sold (across all ranges)
  • Average of 7 sales per demonstrator per day

 

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