Our helpful guide covers off everything from recruiting the right Brand Ambassadors for your campaign, to training and motivating them to live and breathe your brand at point of sale.

The guide will give you all the information you need to produce a successful in-store demonstration campaign and bring your brand/product to life in front of the people that matter the most - your customers!

Our helpful guide explores everything from:

  • Store relationships and target audience
  • Recruiting the right profile of demonstration staff
  • How to stand out from the crowd
  • How to make your in-store campaign relevant to your customers all-year-round


We are iD Agency

We’re an independent marketing agency that’s been trailblazing the brand activation and retail sector since 1993.
We’re home to Agile Retail – the future of retail stores.

iD Brand Experiences iD Agile Retail