On Friday 15th July iD hosted a breakfast talk with Ken Hughes, one of the world's most respected thought leaders on millennial consumers. Ken delivered a thought provoking session, outlining the consumer shift in expectations, focusing more specifically on how millennial consumers’ needs have changed, and how this has effected what brands need to do to stay relevant.

Check out some of the highlights from the day in our video below.

Want to register your interest for our next event? Simply drop us a line: anna.jones@idagency.com