2020 was a hammer blow for the brand activation and physical retail industry – with stores closed, activations put on hold, events cancelled and brand campaigns stunted before they even had a chance to flourish! 

But with the announcement that the UK is moving to lift restrictions by the summer, now seems like the perfect time to examine what audiences will be looking for from brands as they re-engage with live experiences. 

At iD, we want to redefine experiences in 2021. And to help brands do that, we need real insight from consumers – to understand their wants and needs so we can deliver show-stopping results. That’s why we put together a brand-new, in-depth report based on an independent survey of real UK audiences.

The summer starts now.

This in-depth report explores:

  • Audience attitudes to brand experiences and summer
  • What audiences want to see next from brands
  • Considerations brands will need to make in order to deliver great experiences
  • Insights from industry experts


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Ready to plan your brand experience for 2021? Want to know what, where or how? Contact us: hello@iDagency.com


We are iD Agency

We’re an independent marketing agency that’s been trailblazing the brand activation and retail sector since 1993.
We’re home to Agile Retail – the future of retail stores.

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