75% of UK households want to be inspired by grocery products that are healthy and have a positive environmental impact. However there is often a barrier to consumers actually purchasing well-being brands due to the pre-conception that they will have to sacrifice great taste or style for a product with health benefits.

As anyone in the health and wellbeing industry will know this is not entirely true. We have therefore compiled our top 5 tips to drive trial, engagement and ultimately purchase of health and well-being brands.

From understanding why sampling is key for health brands to activating a targeted and results driven campaign, our guide can help give your organisation the added edge it needs to steal a march on competitors.