Here at iD, we understand better than anyone the pitfalls and hazards that can occur when producing an experiential campaign brief. That’s why we’ve drawn on 25 years experience as one of the UK’s leading experiential agencies to share some of our top tips.

From understanding the right size of a brief, to a walkthrough checklist of things you need to include, our guide to writing a successful experiential brief will give you everything you need to help produce a truly outstanding brief and with it the delivery of a highly effective experiential campaign.

To view your copy of the guide please click on the "Download Guide" button below.

Our helpful guide explores everything from:

  • Brand background and target audience
  • The importance of face-to-face meetings
  • How to stay in tune with your agencies
  • A handy checklist to help you succeed when creating your brief



We are iD Agency

We’re an independent marketing agency that’s been trailblazing the brand activation and retail sector since 1993.
We’re home to Agile Retail – the future of retail stores.

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